STP Bloodhound
Clorox needed a microsite for a marketing campaign to promote their STP engine additive in the UK. The campaign heavily features their sponsorship of the Bloodhound SSC land speed record attempt and as such uses a horizontal scroll, instead of the usual vertical, representing the Bloodhounds dash across the Nevada salt flats.
Visitors to the site can play a flash game, based loosely on the sort of computer based training exercises used by fighter pilots, the only people who have the training required to try and take a car to 1000mph. Once users have played the game they can tweet out their score,
“I just scored xxx playing the #STP #BLOODHOUND reaction game. Can you do better than me or beat the #BLOODHOUND team? http://bit.ly/61xgIx”
or send an email with a similar message to their friends, inviting them to try their hand too.
The high score table watches for tweets sent by members of the bloodhound team, and updates the team scores section accordingly.
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