Gaggenau Designer

Gaggenau manufacture high end home appliances and cookware. The Gaggenau Designer scheme provided incentives to resellers of Gaggenau products, generally interior designers, hence the name.

Designers could register their sales which were converted to a point value and, once confirmed by Gaggenau, the points could be redeemed for vouchers for leading high street retailers or Gaggenau products. In addition to the incentive scheme the site provided news of changes to the product catalogue, and a calendar of events and product demonstrations for designers. A CMS was provided to allow the client to update these elements.

Gaggenau would provide an monthly Excel document of sales and this would be automatically validated against the sales that had been or will still to be registered by  the designers, previously a tedious manual process. The software could create on demand Excel reports of redemptions made and pending allowing for Gaggenau to track and forecast the costs of operating the scheme.

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